You have built a business you’re proud of. Now it’s time for a brand that actually shows it.
Because there’s always more to
a brand than just the visuals.
Most people think branding is about looking pretty. I believe it’s about intention. In a world of fleeting trends and templates, the brands that click and stick are the ones that lead with a story and back it up with a system.
Investing in your look isn't just about a "refresh", it’s a signal to your audience that you value your quality enough to treat it with a bit of strategy.
strategy
learned
by doing
Before I was building brand identities, I was a primary school teacher. While it might seem like a world away from design, it taught me the most important lesson in branding: If you can’t explain your value clearly, you’ll lose your audience.
I eventually moved from the classroom to the design studio after building and successfully selling my own digital resource business. That’s where I realised that "pretty" graphics only get you so far, it’s the story beneath the surface that makes people actually invest in you.
wherever the
wifi is strongest…
Since 2023, I have lived and worked through 25+ countries. Along the way, I’ve become a bit of a professional observer.
I’m constantly looking at why certain boutique Airbnbs feel like an escape, or why a specific cafe in Vancouver makes you want to stay all afternoon. I bring that same eye for detail to my design work, making sure your brand isn't just a surface-level fix, but is built with the logic and clarity it needs to actually grow with you.
For the founders ready for what's next
I don’t just work with specific industries; I work with founders who are ready to take their presence seriously. Whether you’re launching a boutique Airbnb, opening a kids clothing store, or scaling a service-based business, the goal is the same: to ensure your brand is one that people instantly recognise, trust, and remember.
we’ll work
together if
You’re over the "quick fixes." You aren’t interested in chasing every new design trend; you want a look that feels solid and will actually last you for years.
You have outgrown your current look. You know you’re great at what you do, and you’re ready for your branding to finally reflect that same level of quality.
You value the details. You care about your audience and understand that the little things are what carry your message and ultimately, how people feel when they find you.
You’re ready for a partner, not just a service. You want someone to bring strategy and a fresh perspective to the table.
the brands that
found their click.
come say hi
I’m usually over here sharing new brand reveals, design tips, and the behind-the-scenes of my latest projects, from wherever I happen to be working this week.
