aimee’s
edventures
Aimee reached out to me as a third-grade teacher who had successfully turned her own classroom resources into a growing business. She was already a "trusted hub" for educators, but her look didn't quite match the level of intention she put into her products. Aimee wanted to move away from the "cute but chaotic" aesthetic often found on TPT and build a brand that felt like a "trusted teacher bestie", someone who has done the prep, figured out what works, and is handing you the tools to create a classroom space that brings you joy.
the backstory
the logos
To make the brand uniquely hers, we created hand-drawn elements that reflected her story: floral icons, bows, flair pens, and a paper plane to symbolise the "ed-venture." We even included little bandaids as a nod to her being known as the "bandaid teacher" thanks to her viral video. This ensure the whole identity felt like a personal, teacher-to-teacher connection.
We wanted to create a brand that felt like a teacher’s Pinterest board brought to life. We focused on an aesthetic that makes teachers feel inspired and calm the moment they walk into their room. By leaning into a deep jewel-toned palette and a customised cursive logo, we created a look that is both timeless and professional.
the palette
the brand breakdown
“I truly appreciate the creativity and effort you have put into every detail.”
the socials
