level up
accountability
Christine reached out while balancing a career in teaching with her growing coaching business, Level Up Accountability. As an accredited coach who is fitter in her 40s than she was in her 20s, she had the expertise and the results, but her visual identity was "clunky and mismatched." Christine was over the DIY struggle and ready to move past the basic, unpolished look of her initial setup. She needed a professional, bold foundation that felt as empowering as her coaching, something that would make her instantly recognisable to busy women who are over the "all-or-nothing" hype.
the backstory
the logos
By pairing bold, slanted typography with deep blues and charcoal, the brand feels authoritative without being intimidating. We pulled in "message-bubble" shapes and emoji-style icons to nod to the daily WhatsApp support Christine is known for, making the brand feel just as present and encouraging as a text from a friend.
the palette
The vibe for Level Up Accountability is built on momentum and real-life progress. We focused on an aesthetic that feels disciplined and confident, specifically designed to highlight her unique "mentor in your pocket" approach.
the brand breakdown
We moved Level Up Accountability past the DIY phase and created a professional brand system that gives Christine a solid foundation to grow from. She now has a cohesive look across her website and social media that instantly shows her value and makes her easy to recognise while scrolling.
the socials
